Dallas Times-Herald Classifieds at 748-1414…

Advertising often sticks with us in powerful ways, whether we want it to or not.

I have always had a mind for jingles, and I can remember a lot of old commercials and songs. But it has always struck me as peculiar that I could remember a jingle for the Dallas Times-Herald.

After all, I had to have been pretty small when I first heard it. I was born in Fort Worth and later we lived in Arlington, which are both in Dallas’ orbit.

The little snatches of the jingle that I could remember were:

  • “Call the Dallas Times-Herald Classifieds at 748-1414…”
  • “We are those people…”

Today, somehow this came up in conversation at work. As is customary nowadays, I hit up Google to see what I could find. There were eight pages of results, including the actual audio!

As it turns out, my second recollection was a little off. It was actually “We are the pages…” But this jingle is note-for-note the way I remember it. Weird.

Here’s a nice blog entry someone wrote on jingles, with lots of links to audio clips, including the Bunny Bread jingle.

What are some advertising jingles you remember from radio or TV?

About Josh Renaud

I'm the Emperor of the Renaud Empire, which is to say that I'm the husband of a Boliviana and the father of three daughters and one son. When I'm not conquering lands and expanding borders, I'm a newspaper designer for the St. Louis Post-Dispatch. Find me on Twitter (@Kirkman) or Google+.
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2 Responses to Dallas Times-Herald Classifieds at 748-1414…

  1. Michael says:

    I remember it too. The jingle went like this…

    748-1414 call the Dallas Times Herald Classified at 748-1414. We are the pages, more people are turning to.

  2. Erik Anderson says:

    Yes, sadly I remember it too. In fact, I heard it in my head today for no apparent reason.

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